I Am What I Am

A tribute to Eugene Deitch who made our childhood colourful and filled it with laughter. I…

Why I Love TATA As A Brand

“Humata Hukhta Hvarshta: Good thoughts, good words, good deeds” (Motto of TATA business empire) When I…

It’s Apple’s 44th Birthday!

The company Apple has turned 44 today and as a marketer, it is hard not to…

Keep Your Work Ethic So High That The Location Becomes Irrelevant

Much has been said about the virus till date, we have WhatsApp forwards stating that apparently…

We’re In This Together

Who knew the month March in our country, which normally makes us activate our ‘tax saving’…

Social Distancing #101

Indians, it’s time we wake up and smell the coff … erm chai as our PM…

New Business Ideas For 2020

I was going through the budget news some few days back as I was having my…

What Makes Amazon Business Model So Powerful In The World?

Last night, I was surfing through the internet and was reading about Jeff Bezos and his…

How To Make Money From Home

I’ve never been dependent on a single income, and every person I meet knows this thing…

Flaunt An Attitude Of Gratitude

I remember that one day while I was travelling by bus, I had no change and…

Is The Do-It-All-Alone Attitude Going To Work In The Long Run?

Last night I was going through some photos of my seminar with my mother. Beaming…

World Television Day
World Television Day

I was going through my feed as usual when I came across the news that today…

Indian Economy
How Indian Economy Has Gone Down And How It Is Affecting Every Business

Given the tragedies swelling across each part of the world, be it from Hungary to India,…

Branding Strategies
Five Successful Branding Mantras

I was out at a mall yesterday, waiting for my usually late friend. I was…

Sustainable marketing
What is Sustainable Marketing and how do you do it?

My niece is a big coffee addict and it was a pleasure to see her face…

A ‘Hazy’ State of Affairs: Delhi

I remember my photographer had to go to the capital yesterday for a shoot and the…

Moment Marketing
Moment Marketing

A moment is all we are. Remembering Chester Bennington’s words, it unfailingly reminds me of the…

Marketing Ideas
Marketing Ideas For Coaches And Trainers

So yesterday night, I was scrolling through my instagram feed and finishing up my quota of…

E-Book
Digital Story Telling

It is interesting to note that a 21st-century student perceives information differently than their ancestors, these…

Word of mouth
Word Of Mouth Is The Best Medium Of All!

Imagine having a midnight craving and you go out for a snack. There’s a new momo…

Jackson Robin
Secrets Revealed: Five reasons why customers come back for more

Customer success is not the responsibility of anyone department, it is practically everybody’s job. Every product…

Promote your business
How To Use Blogging To Promote Your Business?

With stakes high and the returns low, every business initially has to go through this tough…

Jackson Robin
Transparency breeds Legitimacy

Let’s say, we are at a repair shop for a product we don’t know much about,…

Product launching
5 Guiding Principles To Launch A New Product To Existing Market

Introducing a new product to the prevailing target market? Here’s how you can Often, businesses…

Market competition
Aiming to out-compete your competition? It’s time to become a Thought Leader in your industry!

At a time where competition is at its peak and market at its chaotic best, finding…

Another Dreadful Call from Mother Nature: The Amazon Fires

We see the internet is flooded with alarming news, videos and graphics proclaiming the recent fires…

Entrepreneurship
5 entrepreneurship lessons from the movie Mission Mangal

Mission Mangal, which hit the theatres on this Independence Day, is a dramatized version of the…

Entrepreneur
An entrepreneur’s view on Independence

It is that day of the year again. The Independence Day of India is faithfully celebrated…

Kashmir makes news again!

It all began in 1947 and we still have a long way to go. The decision…

CCD
My heartfelt tribute to The Coffee King of India – V.G. Siddhartha

CCD has been home to many entrepreneur meetings, and undoubtedly, a thousand million business ideas took…

Faceapp
Old Is Gold, Especially For FaceApp

It’s time we analyze why FaceApp is so popular and what are its implications. The #BottleCapChallenge…

Does my business need TikTok?

There is a new social media sensation on the block. It is called TikTok. What is…

Case Study: Tinder’s Got (Marketing) Game, Buddy!

Tinder is a classic example of successful business & marketing strategies. If you haven’t heard of…

What is the difference between Marketing and Sales?

Marketing Musings With Jackson Robin: This is a series where I decipher Marketing FAQs. I have…

Marketing Small Businesses Using AI

No, it is not as impossible as it seems. Marketing is among the essential core functions…

Facebook Inc Plans To Launch New Cryptocurrency “Libra”! Is a storm brewing? Only time will tell.

In an attempt to expand out of the social networking space and establish operations in the…

Do You Really Need A Marketing Agency For Your Business? Yes. You do.

This is why. Marketing is not a layman’s job. It requires an in-depth understanding of internal…

Who is Narendra Modi?

He is not just the Prime Minister of India. He is also a product of brilliant…

Doing Things vs. Doing Things Productively

In today’s brand of work culture, it is common for one to be overwhelmed by the…

Not Content With The Outputs Of Your Business? You need content marketing, and you need it NOW!

The phrase “Content Marketing” is extensively used today. If you ask industry experts what it means,…

All Ideas Matter, But Only Some Work!

The human brain is capable of wonders. These wonders are in the form of thoughts we…

TikTok’s Clock Has Stopped Clicking In India

Here’s what you need to know about the recent ban on TikTok TikTok, formerly known as…

Winter Will Always Be Here!

Thanks To These Awesome Digital Marketing Strategies Adopted By Game Of Thrones. For a long time…

Oh, Snap! Your Business Is Not On Snapchat?

Here’s why it should be. There are various players in the social media sector at present,…

Why Having A Logo Is The Way To Go

Your logo has a substantial effect on your brand identity. Read on to find out more….

Are Entrepreneurs Born Or Made? Can This Million Dollar Question Be Answered?

The answer is more complex than you can imagine. The above question has been a pressing…

Google+ To Shut Shop

The shutting down of Google+ wasn’t something astonishingly surprising to the consumers. It was rather anticipated….

Google Stadia: The New Something That May Be The Next Big Thing?

On 19th March, at San Francisco’s Game Developers Conference, Google announced that they are finally entering…

Decoding The Simple Rules For Success

Read on to understand how you can achieve all that you want and more by training…

A Guide To “Being Under The Influence” & Getting Things Done

Social media has become man’s best friend. The most common sight nowadays is that of people…

Head’s Up: It’s Time To talk Takedowns!

Facebook has been taking down politically oriented accounts and pages for a while now. Here’s why….

10 Low Budget Strategies To Increase Your Customer Base

Effective Marketing doesn’t usually cost a lot of money. It is right to say that high-expenditure…

Apple Card - A Good Lawyer Or An Evil Neighbor?

Being one of the world’s pioneer tech companies, Apple has now entered the race of the…

7 Popular Digital Trends That Cannot Go Ignored

We are today living in an era of creative revolution. Technology is evolving daily and correspondingly…

10 Brilliant Advertising and Marketing Campaigns by Top Brands

Content is King and brands are leaving no stone unturned when it comes to creating successful…