A business consultant is a person who is involved in the planning, forming, implementation and analysis of any business strategy. A business consultant advises a business person and works directly with them, developing a business plan which is profitable and scalable.
So what makes Mr Jackson A. Robin unique from other business consultants? Let us see below:
1. Chief Marketing Officer (CMO):
As the CEO or director of a company, you are likely to know your product/ service you offer, the overall growth plans and its strengths and weaknesses, but have you ever given a second thought about the marketing aspect of your product or service?
Do you know about branding and whether your product has a positive or a negative or neutral image in the eyes of your customers? Does it communicate the brand’s uniqueness in a concise and compelling way? This is where most CEOs lose the game.
If you’re still unaware about marketing or are failing to see the power of great marketing, perhaps you still believe a few of these common inaccuracies:
The brand of the company solely depends on Marketing:
Of course, this is untrue. There can be many reasons for the failure of your brand and reputation. Think of it this way- Marketing is your business through the lens of your customer, which leads to next the statement, ‘It is the perception they create about you.’
Marketing is a very wide term which acts as an umbrella for many other activities simultaneously taking place; be it content developing, research and development, public relations, advertising etc. making marketing a comprehensive solution to build a successful brand.
Executives aren’t required to be on social media:
Participating on social media and channels isn’t just a good tactic to engage with the people but also a sign of a great leader who knows how to change with times. Transparency on social media is what people like and it’s a fact that brands with social CEOs are seen as trustworthy and open. (Look at Mr Ratan Tata ya’ll!)
Good marketing is equal to closure of leads:
Unless, it’s a lead campaign and we have details of the potential customer, we meet them, talk to them, solve their problems and the finally if they’re satisfied, they give us their wallets. No matter how complex and strategically aesthetic marketing sounds, it does not guarantee full sales. Marketing is simply a tool to make people aware, arouse their interest, create a need and desire to purchase; hard selling is what later enables people to complete the deed of purchase.
Like the old quote goes, we can only take a horse to the lake and not make it drink, similarly marketing only acts a persuasion, and from that point onwards it is the sales team or the customer success team to take things forward from there.
With over 40% of the world’s population is on social media, it becomes very important to use this to our advantage. To break it down further, 90.4% of millennial, 77.5% of Generation X, and 48.2% of Baby Boomers are active social media users which means that they’re active on Instagram, Twitter, Facebook, LinkedIn, Snapchat and TikTok.
Jackson A. Robin understands the evolving world and wishes to bust all the myths revolving around marketing and provide tailor-made solutions to his clients. He as a business consultant in Mumbai, has been working with top CEOs and directors of small and medium sized enterprises to create a profitable, scalable and repeatable online as well as offline marketing system.