Jackson Robin

What is a Business Consultant?

A business consultant is a person who is involved in the planning, forming, implementation and analysis of any business strategy. A business consultant advises a business person and works directly with them, developing a business plan which is profitable and scalable.

So what makes Mr Jackson A. Robin unique from other business consultants? Let us see below:

1. Chief Marketing Officer (CMO):

As the CEO or director of a company, you are likely to know your product/ service you offer, the overall growth plans and its strengths and weaknesses, but have you ever given a second thought about the marketing aspect of your product or service?

Do you know about branding and whether your product has a positive or a negative or neutral image in the eyes of your customers? Does it communicate the brand’s uniqueness in a concise and compelling way? This is where most CEOs lose the game.

If you’re still unaware about marketing or are failing to see the power of great marketing, perhaps you still believe a few of these common inaccuracies:

The brand of the company solely depends on Marketing:

Of course, this is untrue. There can be many reasons for the failure of your brand and reputation. Think of it this way- Marketing is your business through the lens of your customer, which leads to next the statement, ‘It is the perception they create about you.’

Marketing is a very wide term which acts as an umbrella for many other activities simultaneously taking place; be it content developing, research and development, public relations, advertising etc. making marketing a comprehensive solution to build a successful brand.

Executives aren’t required to be on social media:

Participating on social media and channels isn’t just a good tactic to engage with the people but also a sign of a great leader who knows how to change with times. Transparency on social media is what people like and it’s a fact that brands with social CEOs are seen as trustworthy and open. (Look at Mr Ratan Tata ya’ll!)

Good marketing is equal to closure of leads:

Unless, it’s a lead campaign and we have details of the potential customer, we meet them, talk to them, solve their problems and the finally if they’re satisfied, they give us their wallets. No matter how complex and strategically aesthetic marketing sounds, it does not guarantee full sales. Marketing is simply a tool to make people aware, arouse their interest, create a need and desire to purchase; hard selling is what later enables people to complete the deed of purchase.

Like the old quote goes, we can only take a horse to the lake and not make it drink, similarly marketing only acts a persuasion, and from that point onwards it is the sales team or the customer success team to take things forward from there.

With over 40% of the world’s population is on social media, it becomes very important to use this to our advantage. To break it down further, 90.4% of millennial, 77.5% of Generation X, and 48.2% of Baby Boomers are active social media users which means that they’re active on Instagram, Twitter, Facebook, LinkedIn, Snapchat and TikTok.

Jackson A. Robin understands the evolving world and wishes to bust all the myths revolving around marketing and provide tailor-made solutions to his clients. He as a business consultant in Mumbai, has been working with top CEOs and directors of small and medium sized enterprises to create a profitable, scalable and repeatable online as well as offline marketing system.


2. Digital Transformation:

Let’s just say, we are in an on-going process of digital evolution. Digital revolution started years back, now we’re in the process of its evolution, watching its various facets advance. In the recent times, much has been said about digitalisation and its huge impact on our world. Many ventures have found new ways of engaging with their customer base, taking advantage of this outburst and using creative approaches to use mobile phones and laptops. Most businesses are still trying to figure out how to use this technology in the best to enhance their customer base and provide them with maximum satisfaction.

For example, purchasing items is now easier with Amazon and Flipkart and others. Streaming from worldwide has now become relaxed with Netflix, Spotify and Amazon Prime and others. The way we book out tickets from BookMyShow to MakeMyTrip, stay at Airbnb and Oyo rooms, and eat from Swiggy, Zomato and others; technology has infiltrated our lives, influenced our choices and moods to another extent.

The impact of this digital wave, as mentioned earlier has been dramatic and many long established companies and brands have disappeared in this process, but the silver lining is, many small and medium business houses have started using this revolution to their advantage and have started bringing up change in the society. This has paved way for many influencers who can act as brand ambassadors for products and services.

Depending on your perspective, digital revolution could be a blessing in disguise for you or a curse for you, but no matter what, the bottom line is that the digital revolution is only just getting started and the pace of change is moving at lightning speed.

If you wish to get technology on your side and help you augment your company’s engagement and sales, Jackson A. Robin’s business consulting has helped many brands catch and leverage the digital wave. He has enhanced the value of many companies who weren’t aware about the power of this digital wave. By creation of social media pages and timely postings to stir up the audiences, many companies have found this process very informative and have learnt a thing or two about marketing.

3. Personal Brand:

Do you want to build a personal brand? Wondering how to create a viable business around your personal brand?

Let us understand a simple fact here, people don’t do business with companies, they do business with people they like. Deals are cracked and people shake hands only based on mutual trust and connection. The reason why companies have persona for example Amazon has Jeff, Tesla has Elon, Apple has Steve etc. is to create that feeling of authenticity and human touch.

Sadly, there are many people who think personal branding is secondary, or they’re scared of facing the camera or they just don’t want to be in the limelight but little do they understand that personal branding is important as it gives a personality to the brand. The myths around personal branding are as follows:

Personal branding is new:

Not really. If you take a closer look at your history textbook, you’ll come up with many names that’ve done personal branding for themselves in fields like business and leadership. For example: Napolean Bonaparte, Winston Churchill, Charlie Chaplin to name a few personalities.

A personal brand is nice but unnecessary:

Think about it again, if your plan is to wait for this trend to fade away, then my friend, you’re under a very wrong impression. Like mentioned earlier, it has been with us since centuries and whether you realize it or not, you’re already promoting your brand, even if it is not quite known to many. Jeff Bezos once famously said: “Your brand is what people say about you when you’re not in the room.”

In a world where anybody can Google your name and information about you is received within a fraction of seconds, simplifying and handling your personal brand is an ageless business skill.

As a CEO, business owner or the founder of a business, your personal brand becomes your huge asset which can grow and flourish your company, both externally as well as internally. Even an externally focused initiative like a podcast or an interview can be an amazing way to enhance culture. It becomes an opportunity to communicate and engage with your customers and tell your customers about your opinions about certain things related to your industry or a generic opinion.

To uncomplicated things, a personal brand is a unique relationship with you. The process of personal branding involves finding your uniqueness, building a strong reputation for your brand and then making people aware about your brand. Ultimately the objective is to convey what you stand for (a strong message) and monetize it.

Personal Branding can seem as a daunting and mystical task, but if done under the right guidance, it can act as a wholesome asset for your company and one of the easiest ways to get lost in the process is to not know where to start, and this is where Jackson A. Robin, a business consultant hailing from Mumbai, plays a crucial role, in advising you to take the right steps and guiding you through this whole journey of brand creation. He has already consulted many of his clients to personal branding, as it increases an influence in their respective industry.

4. Sales Excellence:

Not all know how to sell, and for people who know how to sell, they know they don’t sell; they educate.

When asked Wikipedia, it says, ‘Sales are activities related to selling or the number of goods or services sold in a given targeted time period. The seller, or the provider of the goods or services, completes a sale in response to an acquisition, appropriation, requisition, or a direct interaction with the buyer at the point of sale.’

An effective and repeatable sales strategy is an essential part of building a growing and successful business. A well thought and in-depth strategy helps you make the optimum utilisation of resources and ensures a synced approach across the business.

Your strategy should be supported with clear goals and a thorough understanding of your clients and the general market. Important issues include deciding how to sell the best, to have the right resources and managing them to achieve the maximum results, managing sales performance, analysing their work etc.

Competitors are your key elements in strategizing your actions. It is their movements in the market that define your pathway or vice versa (if you’re the leader). For example, if your competitor has decreased the price of the product, you too will have to do the same as because of this reduction, your competitor has a favourable advantage.

There are many business houses that are confused and don’t define their target group as they think ‘their product is for everyone’, which is foolish. No business product is for everyone, every person is unique and requires different products at different points and if you think every person should invest in shares (if your company is a broker) you know you’re heading the wrong way.

Thorough market research is essential to recognize the most promising targets. In-depth research allows you to make reports and analyse your customers, potential customers and find out their individual priorities and who their immediate influencers and decision-makers are.

And as you build up a strong customer base, always remember that retaining existing customers and gaining repeat business is usually much easier and inexpensive than selling to new customers.

Jackson A. Robin, a business consultant from Mumbai, provides custom made sales growth strategies and implementation plans for B2B and B2C companies. With strong and time tested strategies, he can turn your company to a successful, independent company with enough flow of profits.

A business strategy is a combination of all the decisions taken and actions acted by the company to achieve business goals and to secure a top position in the market and business consultant helps you achieve the same.

Business consultants keep their company on top. They analyse and determine target groups for the organisation and make strategies to make sure the company meets those set targets. This work involves detailed analysis of current practices and different areas which need improvement. It involves creative solutions and innovative methods to help establish and attain those goals.

Jackson A. Robin, as a business consultant, has worked alongside many CEOs and businesspersons and founders who were once incapable of succeeding in their respective ventures, but now are easily able to generate revenue and become profitable with a loyal customer base.

Jackson A. Robin keeps on repeating this line in which he believes whole-heartedly

“When it comes to marketing, you need to be a long-term investor, not a short-term trader.”

This means that you must never see marketing as a short term thing; it is always viewed as a long term investment.